As the proprietor of KPM, the king is no longer faced with the predicament of having to decide on the perfect gift. Almost all state gifts come from KPM, and they can therefore be found in the residences of Russian tsars as well as on the dining tables of European royalty. From 1765 up to his death in 1786, Frederick II orders porcelain from KPM to the tune of 200,000 Taler. This corresponds to 21 table services with as many as 450 individual pieces.

The modern KPM: The company uses new technologies. Brand-new furnaces, fabricated by earthenware producer Ungerer, are considerably more efficient, as a result of their multiple combustion chambers, which are stacked one above the other.

Under the reign of Frederick William II, Frederick the Great's nephew and successor, the company becomes the leading enterprise in terms of technology as well. The king continues to satisfy his need for porcelain through KPM, but he doesn't pay for it in cash; he offsets the amount from the profits due him. Nonetheless, the company's business improves considerably: From 1787 on, the average net profit is more than 40,000 Taler per year. In 1790, Peter Biron, Duke of Kurland, commissions a new table service from KPM: KURLAND.

To the limited joy of neighbouring residents, KPM shows that it is a progressive enterprise. On the advice of one of the KPM committee's board members, Minister von Heinitz, the company purchases a 10 HP steam engine in 1793, the first company in the country to do so. The engine demonstrably replaces the work of 10 horses. In 1795, so-called Gesundheitsgeschirr (health dishes) are produced without using lead-containing glazes and colours. This branch of production proves to be so successful that it is produced under its own management in Tiergarten beginning in 1818.